"Inside Business Report" identifies business-to-business stories for television and Internet content, and educates viewers on a wide-variety of emerging concepts. As a powerful engine of change, "Inside Business Report" broadens perspectives, erases boundaries and opens up new avenues for progress. With fresh content interlaced throughout each series, viewers will gain insight on opportunities for their families, businesses, lifestyles, and financial futures.

Productivity is still the benchmark of American farming. The more than 2.2 million farms in America today not only feed, fuel and cloth a nation, they indeed do as much for the world. America remains one of the few net exporters of food in the world.
Modern agronomy, plant breeding, pesticides and fertilizers, and technological improvements have sharply increased yields from cultivation, and at the same time caused widespread ecological damage and negative human health effects. Selective breeding and modern practices in animal husbandry have similarly increased the output of meat, but raised concerns about the health effects of the antibiotics, growth hormones, and other chemicals commonly used in industrial meat production.
Then too, there are the competing interests spurred by the sheer variety of agricultural products grown in the U.S. In a sense, we are a victim of our own success with foods, fibers, fuels, raw materials, pharmaceuticals and stimulants, among the growing list of vital commodities produced in the heartland today.

Americans generate 251.3 million tons of garbage per year. Since 1960, the amount of waste generated in the U.S. has nearly tripled. Through our everyday choices and actions, we collectively have a significant impact on our world.
Consumers, corporations and governments are finding ways to reduce the human footprint. At the point of purchase or use, consumers have the opportunity to consider a product, its packaging, how it is manufactured, whether it can be reused or recycled, and whether it is made from recycled materials. Once a product has reached the end of its functional life, consumers can decide how it will enter the waste stream. Materials that are reused or recycled are diverted from landfills, and therefore the ideal option.
In this "Inside Business Report" series, we’ll explore the world of reusing and recycling materials, and the environmental benefits achieved. With consumer demand being a powerful factor affecting the waste stream, industry experts and leaders will discuss the importance of thinking proactively about reducing our impact.

"Inside Business Report" treks into the nation's heartland to uncover the trends that continue to drive farming into the future.