Segment is the Blue Ocean of cell phone industry

Throughout the current global status of the cell phone industry, Nokia, Samsung, LG, Motorola, Sony Ericsson, iPhone, Blackberry, HTC and other phone companies firmly in control of nearly 80% of high school low-end market share. China's domestic cell phone brand Lenovo, TCL, Tianyu, Jin and other domestic cell phone enterprises have ranked in the front, but compared to the share of foreign brands still have no advantage. Bird, Amoi and other domestic cell phone brands lost in the competition, have fallen. global cell phone
For enterprises, cell phones in Shenzhen, if you do "popular" cell phone brand, natural face and Bird, Amoi same situation, popular brand is already highly competitive Red Sea, Shenzhen cell phone enterprises regardless of financial strength, or channel, and marketing strength, are difficult and the existing popular brands such confrontations. So for Shenzhen enterprises, cell phone (full keyboard cell phones), popular brands do go this route difficult to pass.

Only to find the cell phone market, "Blue Ocean" can improve the transition probability of success. Blue Ocean, where the cell phone market? To shampoo, for example, shampoo, just like with cell phones the most intense competition, shares of industry concentration. Overlord, Suo Fute not taken, and Rejoice, Head & Shoulders, Pantene and other popular brands face competition in ideas, but for hair loss groups, specialized research products, build brands, achieved great success, Red Sea, bypassing the competitive. Shenzhen cell phone companies can be found through the Blue Ocean cell phone market segment. Some cell phone companies in Shenzhen have seen the opportunity and the company began to specialize in old cell phones, cartoon cell phones.

“I love you” company in Shenzhen Technology Co., Ltd. focuses on doing cartoon cell phone as an example. It is learned that the phone company since its inception in 2008 to be based on doing the brand, focusing on the R & D cartoon cell phone, and patents applied for dozens of cell phones, cell phones in 2010 won the GSM and CDMA manufacturing license. The company planned to do 20 years, a large 2010, 2011 cartoon cell phone, and I love to build your brand as well-known brand.
“I love you” company CEOs, Shenzhen, Mr. Wu explained the original intention of the phone they do cartoon: "Mickey Mouse, Garfield and other cartoon characters for decades will not be forgotten, and all ages. These are images of clothing, jewelry on the market, but not cartoon cell phone, so this is a huge market. Parents can give their children cell phones to buy cartoon, cartoon boyfriend can buy a cell phone to give his girlfriend. While giving the process is an expression of love, so we called brand "I love you", the cartoon character we have already applied for a patent look. "
Like "I love you" go cell phone market segments as this path, and not with Nokia and Samsung, as well as several local phone companies face competition, which for the success of brand cell phone enterprises in Shenzhen to leave enough time and space markets. The face of the Shenzhen market segments mobile companies transition status, cell phone dealers are already moving homeopathy, have joined the agency's brand cell phone these market segments. From: china cell phone