Google’s Universal Search has turned around the rules of online marketing. Search engine optimization still rules, but now it’s the tip of the iceberg of what we need to offer to clients. Search engine marketing now includes not only SEO and Pay Per Click, but blog and video optimization, social media marketing, local and mobile search, and much more.

KeyRelevance, one of the most renowned companies in the search marketing industry and a Dallas-based Search Engine Marketing firm, has announced the addition of long-time SEO Matt McGee to its search engine marketing team. In today’s depressed economic climate, companies need to stretch their marketing dollars. McGee specializes in working with clients to maximize the return on their search marketing investment.

A seasoned marketer, Matt has been online since 1994. Matt is a regular speaker at major search industry conferences including Search Engine Markeing Strategies, Search Marketing Expo, and Small Business Marketing Unleashed. He is also a columnist at Search Engine Land. In his spare time, Matt runs the Small Business Search Marketing blog and one of the oldest and largest independent U2 sites on the Internet at U2.com.