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T-shirt Trends in 2010
To stay one step ahead of the competition, it’s important to always know what’s new and popular, and what is going to make the biggest splash in the next twelve months. Those on the front lines of the printing industry seem to always have a handle on what people want and what will sell at any given point.
Here are some thoughts on trends to watch in 2010.
The hugely popular “all over” prints, such as those produced by Ed Hardy or Affliction seem to have run their course, and we will probably see designs becoming more subtle while still making a big statement.
Simple styles seem to always have a leg up on more complex designs, and also seem to sell better. The cyclical nature of styles applies to the T-shirt printing industry just as much as it does to designer sportswear, and if you’ve been around for quite some time, chances are you’ve seen similar designs before.
Sometimes groups of designers will spin something old and it will come out looking now, but truly original is not very common.
T-shirt companies with the most original ideas seem to always come out ahead of the pack. People who aren’t afraid to take risks, but rather design something new and get thousands sent out before they sleep, are the companies that will be most successful in the next year or so.
New and cheaper technology is enabling young people to get into the business at record rates. Special processes that could only be done by certain companies- like foils, custom tag printing, and 3-D prints, are now commonly available to designers without a lot of startup capital.
While T-shirt companies have been around for years, most have not yet taken advantage of what the internet can offer them. The more printers, t-shirt brands, and suppliers understand about the internet and the marketing opportunities it affords them, the easier it will be for t-shirt lovers to find the coolest shirts online, or hook up with a great t-shirt printer that understands what they want.
Continued growth in the printed apparel industry has been predicted by industry veterans. If you envision something a little bit different that what you see out there, and want to bring your artist’s eye to the design of a line of shirts, you can be part of the expected growth. Likewise, cultural or political sarcasm splashed across a tee can be an instant best seller.
T-shirt printers around the country rush to print with designs that echo current events. How many do you think are printing “Pants on the Ground” t-shirts this week? How many will be in the coming weeks to keep up with the likely insane demand for them.
One great t-shirt printer can be found at Under the Influence Tees . “Inventing Internet Fun One Design at a Time!”
He is an expert t-shirt designer working with companies who are offering custom t-shirts and t-shirt design tools.
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Pippa Middleton in her bridesmaid dress started it all, prom dresses according to media analysts. (Getty Images)
Kate and William celebrate their one-month wedding anniversary on Sunday, but it’s Pippa Middleton who is still enjoying honeymoon status.
The royal bridesmaid has vaulted over her sister to the top of the media watch list in the last few weeks, according to the latest statistics from Kantar Media Intelligence. While Kate was off in the Seychelles with her prince bridal dresses , Pippa's popularity peaked, with more than 60 stories broadcast or written last week in the British press alone.
"It comes as no surprise that Kate's media profile rose to such heights immediately before and after the royal wedding,” Brian Merron of Kantar Media Intelligence told the Telegraph. "But it's fascinating to see the post-wedding emergence of her sister Pippa in the UK media.
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Since then there has been a stream of both naughty and admiring stories of her exploits, from topless sunbathing shots, to porn movie offers, to websites devoted to her backside, to paparazzi gatherings simply to snap her walking down the street. The tabloid press has been on full Pippa Alert and there are unconfirmed reports that Barbara Walters and Oprah Winfrey are wrestling over putting her on U.S. TV.
"It's all about that bridesmaid's dress. She just looked stunning," Joe Sene, head of U.K. editorial at the Splash news and picture agency, told AFP in explaining her appeal.
"Kate's now married and so Pippa is the available Middleton sister, as well as being a slightly sassier version."
All that may not sit well with her boyfriend, former cricket player Alex Loudon, but so far the 27-year-old Pippa hasn’t exactly shied away from camera view.
"Pippa's strikingly attractive. She's a bit of a socialite, she's out with the right sort of people and that makes her interesting," said Phil Hall, former editor of Hello! magazine.
Still, cocktail party dresses Pippa appears to at least keep up the appearance of a working girl. She continues to toil in the party planning business while taking on a second job working with a geothermal energy firm run by a former boyfriend.
There’s no doubt the public’s appetite for the new Duchess of Cambridge will keep growing (witness the shopping frenzy when she wore a Reiss dress to meet the Obamas), but Kate is now in the Royal Family inner circle, where much publicity is carefully crafted.
That’s not so with Pippa, and the intense media attention isn’t likely to wane anytime soon, in spite of formal complaints that have been lodged by the Middleton family to the UK's Press Complaints Commission.
"With the media focus now moving on from the newlyweds, it's safe to say that Pippa Middleton's celebrity status is well and truly set to climb and climb," said Merron.
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