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Why Jingles Are So Amazing
Nothing can make your business stand out more than a Push Button original jingle tailored just for you. You can have the whole city singing along with your businesses' catchy tune and they'll just wish they could get it out of their head.
This is the most effective and, oddly enough, can be your most economical choice in the long run! After you have invested the initial cost of the music, having a new voiceover placed over the top of it to advertise a sale or special event is easy and cost efficient. Do it just a few times and you'll have made your money back, not to mention the instant recognition your business will have with a Push Button Jingle. That's priceless.
Benefits of having jingles
1. Build branding for your company. Nothing reinforces your image like a consistent, quality message. With Push Button's jingle team, we'll make a quality, catchy tune that'll have your customers singing happily as they walk in your store!
2. Cost Effective. In the long run, Push Button's jingle will prove its value. Instead of paying huge sums of money every month for a new commercial, your jingle stands the test of time and continues to impress months after it first hits the airwaves. With a simple update in copy, you can keep it fresh all the while keeping your audience updated as to what your company is promoting that particular month or week.
3. It's a great word. Is there a cooler name than jingle? We think not.
4. Easy to remember. You know what it's like, you get a song stuck in your head and all day long you're singing it. Just imagine when a potential customer is singing about your business all day long!
5. They've stood the test of time. Jingles have been around since 1923, right around the time that commercial radio came to the public. 80 something years later, we feel like we do justice to this age old practice, let us prove it to you!
Impact on Advertising
On a recent flight to visit some family I picked up the courtesy copy of the in-flight magazine, which was nestled neatly beside my air-sickness pouch and the emergency procedure pamphlet. Since SOMEONE had borrowed my iPod charger and I didn’t get a chance to stop at the overpriced magazine counter, I would have to just bear the overpriced luxury items available for purchase on the plane and the insipid articles about Family Circus…don’t even get me started. Somewhere between the crusty pages lay something that actually provoked some thought.
Luckily it came in the form of a simple one-page advertisement because, as anyone who knows me will tell you, I have the attention span of a gnat. I can’t remember who the ad was for (that’s a subject we’ll talk about in a later blog), but it simply said it costs 7 to 9 times more money to acquire a new client than to retain an existing one.
SEVEN TO NINE TIMES!
Think about the impact this could have on your advertising and marketing plan! So many business owners come to us wanting to attract larger crowds to their store, or bring clients in from the competition and, naturally, it’s how they are gearing their advertising. How about investing a portion of that advertising into your current client base…people who already know and love your business and products?
They’ve already been sold on your company, they come into your store frequently and all you have to do now is get them to buy more! That’s yet another reason why every ad you produce should promote the brand…ALWAYS. You’re not only building a reputation for new clients, but also reinforcing your existing ones that they have made the right decision in coming to you.
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