Why are women so infatuated with designer handbag? Why are they willing to spend half of their monthly wages on a handbag which they admire for long? Why they still love handbag though they can’t afford it? A woman who loves handbag is actually loving herself–a woman who loves herself is most attractive to men–actually not only to men, but also to people around her.

A woman who loves handbag has dreams, dreaming for life to become more wonderful and full of vitality, no matter she is 20-year old or 50 years old. It is happiness to dream that in the coming future you will be able to own a handbag that you love but cannot afford at the present, which happiness moneybags cannot have.

Take Victoria Beckham for example, she can get no matter which brand she likes without the need to save money nor troubling for which one handbag to choose due to tight budget, she even does not need to go to the shop to have a look at the real thing. Her assistant only has to make a call and salesgirls from Hermes will immediately bring the most “it” handbags to visit her at her apartment.

I believe Victoria Beckham won’t feel as much as you and I do for a designer handbag, and she won’t receive as much joy as you and I can get from a designer handbag.

The handbag brands can be divided into three kinds approximately, luxury brands, popular brands and small designer brands. The small designer brands are actually a very interesting topic, which we can discuss another day. Today we will only discuss about the luxury brands.

The fundamental elements of luxury brand handbag include well-known designers, Italian leather, very high quality hardware and processing, which result in their handbags’ huge difference from that of popular brands in the sense of quality and hand feeling.

The price of an introductory luxury brand handbag is about 300 US dollars, and handbags lower than this price cannot come out with the above high quality.

The price range of luxury brand handbags is very big, from 300 US dollars to 5000 US dollars. Actually, the difference in design and quality between a 300-500 US dollar brand and a 1000-2000 US dollar brand is very limited, and the price difference is due to the brand.

Top brands like Louis Vuitton and Chanel, with their abundant financial resources are capable of building glory brand image by inviting celebrities to be their spokespersons, employing media exaggeration and spending hundreds of millions US dollar on ad campaigns, making women chasing after them.

The price of a Louis Vuitton Neverfull GM is 665 US dollars, and the materials and processing cost about 100 US dollars, advertising expenditure is about 150-200 US dollar, minus the assorted expense, the net profit which the LVMH shareholders can obtain is about 300 US dollars. Whether it is worthy or not to spend so much money on a handbag, I am sure different people has different views.