Google has constantly evolved and with this its rules have also undergone a change. Going back a couple of years from now, article submission was easy and equally effective. You wrote a couple of articles, submitted them to a number of article directories, ezines and BAM!! Your articles showed up everywhere in the SERP’s. But this was way too simple to get a good rank on Google and maybe too hard for Google to take it in, and so the things were revised and Google defended by introducing duplicate content filter.

Article submissions are effective as each submitted article carries a link to your site, but with duplicate content filter things have changed a bit and it is not as simple as it was before. So, what exactly is this filter? It actually searches for all the available copies of your article on the web and then accredits you for only one. In short, you don’t get acknowledgement of having several links pointing towards you, but instead you only get one point in your direction. And this being the very reason why so many article sites have witnessed intense reduction in the article submissions!
Google explains duplicate content filter

Recently I came across an interesting discussion held between Matt Cutts and a blogger—many concepts related to article submission and Google’s duplicate content filter were cleared in my mind and I would like to share this information with the readers who are as confused as I was sometime back.

Here it goes:
Many of you would question how the submitted articles can be considered as duplicate if they are dispatched for other websites. This point is cleared by the first answer provided by Cutts which indicates how important it is to produce and maintain original and quality content. According to him, your site’s value will be lost if the same content is floating all over the web! It makes it difficult for the search bots to determine the originality of the content on your site.

You all must now be curious that submitting articles is not such a good idea after all. Upon this, Cutts gave two options: First was to avoid over-syndicating the articles, and second was to place a link of the original content in the syndicated content, which will help the original content get a higher Page Rank.

Here however, Matt didn’t go into further details of how to escape over-syndicating the articles. On a personal note, I would like to explain what you can do to dodge this content duplication. These would be my suggestions:

 Don’t use the automated software to submit your articles in hundreds of directories. Alternatively, use a service that selects only a hand-full of quality websites and then submit your articles manually. Remember, no matter how many articles you submit using mechanized tools; effective results will only be produced with manual article submission.

 Dispatch your writings to only those websites and directories that allow HTML in the “author info” section. Articles are usually submitted to build link popularity, and you get a much higher credit if you use keyword based anchor text links instead of the conventional http links.

 Before posting your article to web directories and ezines, make sure to post it on your website first and let the search bots index it before proceeding further.
Follow these simple tips and don’t fret about where your articles rank in the search engines, because in the end it’s all about bringing business to your website and if submitting articles can do that…I suggest you go for it!

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