When looking to start or grow an existing Internet business or even offline business there is one fact you cannot get away from. That simple fact is without traffic your business is going nowhere. This simple truth is universal to all Internet businesses and is tantamount to building a Wal-Mart on the moon it could be the biggest and best-stocked store ever but if no one can get there it is dead before it starts.
One of the best ways of promoting an online business and enhancing an offline business is with the use of web business directories. There are a few key benefits to this for your online and offline business and in this article we will look at some of those key benefits. Among these is the main lifeblood of business and that is traffic, directories can help generate this in a few key ways.
The first benefit to both on and offline businesses are web business directories. These are among some of the highest trafficked websites on the Internet with some of the highest Alexa rankings there are. The largest of these directories and probably the best known would be Yahoo.com another large directory would be DMOZ (The Open Directory Project).
Alexa is a division of Amazon.com and it runs a web traffic rating service that ranks a website's traffic with the ideal ranking being number one. Some of the websites with high (actually the lower the number the better) traffic rankings are Yahoo #1, Ebay, MySpace, YouTube and Google.
The reason this number is important to potential web business directories you are looking at is traffic, these sites get lots of it. This is good for you as many people look to directories to find what they are looking for over search engines for the key difference between them. Based on human editors almost no web directory databases use robots as where search engines employ robots called bots, which use mathematical algorithms to index websites.
Many people consider the human element of a web directory to equate to a higher quality of listing as a human can notice simple subtleties that a computer just cannot notice. This human factor is what also gives the sites a higher authority ranking expressed through the high Page Ranks most established web business directories enjoy. Why is this Page Rank factor important to you and your business? Simply put Google gives greater credibility to sites through higher Page Ranks expressed on a scale of PR0 to PR10 with ten being the highest you can achieve.
When you list your site in a directory with a high PR some of that Page Rank passes on to your site and in essence it boosts your Page Rank which helps improve your results in the SERP's (search engine results page). This brings it all full circle as the higher your score in the SERP's the more traffic your website will get. The number of incoming links you have to your site (back links) directly relates to your position in the SERP’s. Simply put the more one-way links you have the better your websites traffic will be.
What benefit is this to your offline business you may ask? Simple. As the world embraces the technology of the Internet and more and more people turn to it for solutions to problems the more your business presence on the web becomes increasingly crucial. Many people use web business directories as the modern day Yellow Pages. These directories can have advanced listings capabilities which can be anything from a few lines to extremely detailed business information such as business phone, address, product listings, photos of the business, etc.
This is an affordable way for an offline business of getting an online presence without actually having to build their own website. It can give the offline business a quick and simple way to join the modern way of doing business to a generation that is as comfortable doing business online as their parents were with a telephone.
They use the Internet as a way of gathering information to save time and make more informed decisions when they do chose to spend their hard earned money. In the end it boils down to this, web business directories are a way of connecting businesses and customers together in a more efficient way and to a larger, more informed audience.
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MAARTEN HOLL/The Dominion Post
MAKING HIS OWN WAY: James Dobson is a self-taught fashion designer.
Red-rimmed eyes formal dresses formal dresses, severe slicked back hair, heavy clogs and black metal. That was the scene for Jimmy D's fast-paced show at New Zealand Fashion Week that made the hairs on the back of the neck stand up.
These harsh elements contrasted with the oversized diaphanous silk tops, printed with the phantasmagorical artwork of Auckland artist Andrew McLeod summer wedding dresses , that billowed bat-like about the models as they moved.
It was hauntingly beautiful and one of those "moments" fashion editors will recall when asked what was special about winter 2011. New York stylist Derek Warburton summed it up best, describing it as "the most pure show artistically".
The collection summer clothes , entitled Until The Light Takes Us by the 31-year-old Auckland-based, Upper Hutt-raised designer has also inspired a short film. Upcoming film-maker and photographer Oliver Rose approached Jimmy D designer James Dobson to do the film after documenting the backstage action at Fashion Week. The film, which runs for just over five minutes, stays true to Dobson's vision of a Goth-girl muse.
Catwalk theatrics are all very well but, more importantly, Dobson's clothes are wearable. Wellingtonians, men and women, have particularly responded to the range, thanks to Dobson's unisex approach to designs that can be worn many different ways. He had to restock the racks at The Service Depot in Lombard St for the recent Wellington launch of the collection because it had sold out.
The proportions of many of the garments are what Dobson likes to describe as "drippy, oversized and top heavy". These are juxtaposed by body-conscious panelled dresses dresses , 80s sportswear references and punk detailing, where low, arm-holed singlets, racer backs and bum flaps are reinterpreted.
"I've also played with thigh-high splits, and this idea of loin cloths," Dobson says.
"As the collection progresses, these splits work their way more and more into garments, emphasising this idea of chaos."
Psychological inspiration points for Dobson include cult 80s vigilante film Ms. 45 bridesmaid dress , 90s angst-ridden teens and the richly symbolic world of Norwegian black metal album artwork.
Dobson was introduced to the latter by artist Andrew McLeod, whose work has been digitally printed on to many of the garments. McLeod is also a member of band Evil Ocean, whose music Dobson used for the show and now also provides the soundtrack for Rose's short film.
The collaboration arose from a conversation between Dobson and McLeod.
"Initially I had this vision of a Metallica-Goth-girl, wedding evening gowns wedding evening gowns" Dobson explains.
"I imagined her wearing a printed band T-shirt and deconstructing that in various ways. I'd seen Andrew's work and his incredible band T-shirts. I approached him and talked about my ideas. He introduced me to the world of Norwegian black metal.
"There is a consistent theme that runs through the artwork of that scene – lots of bracken and trees."
Two of McLeod's detailed artworks have been digitally printed on to garments in the collection, which have become collectors' items. Initially, Dobson planned to screenprint them, but when he saw the detail, digital printing was the only way to do them justice.
It's not the first time Dobson has introduced a dark element to his work, although he calls it "tongue-in-cheek" darkness and a black sense of humour.
Dobson has a bachelor of design in photography from Massey University dresses for summer , but when it comes to fashion design he is self-taught.
His brand has consistently grown from strength to strength since his debut collection, Glasgow Kiss, little girl dresses won him top prize in the Mercedes-Benz Start Up Award in 2005 and a place on the catwalk at Australian Fashion Week.
At the time, NOM*d designer and judge Margi Robertson praised his work as "cohesive and well thought out".
Australian Fashion Week and his spring-summer 2006 collection, Dead European White Males juniors party dresses juniors party dresses, was Dobson's catwalk debut and since then he has showed at New Zealand Fashion Week.
Dobson has succeeded in maintaining a strong brand presence through the strength and individuality of his work. He was one of only seven New Zealand designers to be included in Mitchell Oakley Smith's fashion anthology, FASHION: Australian and New Zealand Designers.
He also made it into the elite group of 25 designers included in fashion curator and author Angela Lassig's impressive tome, New Zealand Fashion Design published by Te Papa Press.
More recently mini dresses mini dresses, Dobson has been putting his energy into establishing his store, Children of Vision, in St Kevin's Arcade in Auckland's Karangahape Rd.
He is focusing on bringing interesting, previously unseen formal wear , international labels into the shop, which also showcases his own brand. "It feels like the right time to bring the focus back to my own label," Dobson says.
- The Dominion Post
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