If you own a product or gift company your holiday pitching should be in full swing. Landing product placements in those coveted gift guides will be great exposure for your product, and if you haven’t done so already, you’ll need to revisit your online press kit to make sure your press materials are in order.

When it comes to holiday gift guides, your photos are going to be your biggest asset and most important. Not having high-resolution photos of your products might be the difference in landing that placement. The gift guides that are sure to boost your exposure aren’t going to accept low quality photos taken with a point and shoot camera — they’re going to want professional level photos and will bypass products and business owners who can’t provide them.

The main reason people don’t have high-resolution photos of their product is money. And I’m not going to lie to you: studio quality photos can cost a pretty penny, but the results can’t be denied. You have to have them, and they’re totally worth the money. Say cheese!