Most sites on the web were built before the invasion of the wordpress blogging platform was in general use. Using a html editor created functional and beautiful sites. However they do not provide for the ease of traffic generation that a wordpress blogging platform provides.

The wordpress platform allows for more social traffic in many ways. Three of which are:
1) The use of automatic pinging when new posts are made to the blog.
2) Provides a continuously updated rss feed for visitors to add to their favorite feed readers such as Google, Yahoo and Bloglines, inviting returning visitor traffic.
3) Automatic updating of the rss (really simple syndication) feeds that can be submitted to rss feed directories.

Meanwhile, sites created with html editors, static page sites or adsense template sites, have become the poor cousin to the blogging sites when it comes to traffic generation.

It is not that these sites cannot achieve the traffic generating results of the wordpress blogging platform. They can, but it will require more knowledge and more work to achieve the same result. For example, how do you acquire rss traffic when a static or adsense template site cannot generate a rss feed automatically? Simple answer, create a rss feed manually.

It may sound like a daunting task, at first, but keep reading. Its as simple as basic html, with the use of open and close tags.

Basic html code:

XXhtmlXY
XXheadXY
XXtitleXYINSERT TITLE HEREXX/titleXY
XX/headXY
XXbodyXYINSERT BODY CONTENT HEREXX/bodyXY
XX/htmlXY

Go to any blog, click on the rss icon and take a look at the rss feed structure. It should look like this:

XXrss version="0.91"XY
-
XXchannelXY
XXtitleXYINSERT RSS FEED TITLE HEREXX/titleXY
XXlinkXYhttp://www.YOURSITEURLHEREXX/linkXY
XXdescriptionXYINSERT RSS FEED DESCRIPTION HEREXX/descriptionXY
XXlanguageXYen-usXX/languageXY
-
XXitemXY
XXtitleXYINSERT ITEM TITLE HEREXX/titleXY
XXlinkXYhttp://www.YOURSITEURLHEREXX/link>XY
XXdescriptionXYINSERT ITEM DESCRIPTION HEREXX/descriptionXY
XX/itemXY
XX/channelXY
XX/rssXY

If you would prefer a little automation then Internet.com has a great free tool, just search for 'channel editor" on their site or go to:
http://www.webreference.com/cgi-bin/perl/rssedit.pl. This tool will generate the out put you need.

Creating a rss feed is simple and easy once you understand the structure. Now you can see the potential for your static and adsense template websites. Copy the above code or what you automatically generated into notepad and save as whatever name you would like for your feed page name. Upload this text file to your site folder and rename the .txt extension to .rss.

That is all. You now have a rss feed for your static site. In part 2 of this article, you will learn what comes next and what you need to do with the rss feed you just created to drive more traffic to your static web pages and adsense template sites using rss feeds.