Search Engine College has launched and set new industry standards for education and training in the field of search engine optimization and search engine marketing in 2004.

The Search Engine College student population now has a global reach that includes the following countries: Canada, Australia, Austria, Belgium, Iceland, Czech Republic, China, Finland, France, Germany, Belgium, Hong Kong, India, Ireland, Italy, Malaysia, Netherlands, Argentina, Pakistan, Jordan, Spain, South Africa , Philippines, Portugal, Russia, Sri Lanka, Singapore, , UK, Ukraine, USA and West Africa..

In 2006, Search Engine College developed the search industries for designed to fast-track training and provide a complete professional qualification in one of the following three specializations: Certified Search Engine Marketer, Certified Pay-Per-Click Marketer and Certified Search Engine Optimizer.

Search Engine College courses are designed at a wide aim audience, with marketing executives, small business owners, SEO operators, students and job seekers preparing for a profession change. Subjects available for study include Search Engine Optimization, Pay-Per-Click Marketing, Web Site Usability ,Keyword Research ,Link Building and , Web Site Copywriting. Students can select to take part in tutor-led courses principal to recognized certification, or download a self-study course. All courses are offered completely online in a time-frame that suits them. Students can choose which course to take from the Search Engine College website and when they enroll, they are sent an access key and login to the online course area. From there, they can download and print their lesson materials, take their online analysis quizzes, submit homework for grading by their instructor and take their final exams.

Each certification course provides students with a particular and proven skill-set, designed to make them directly employable in the fast-moving search industry. Courses are updated every few months to reflect the ongoing changes within the search industry. All courses are designed by industry experts and use a holistic approach to web site promotion, focusing on the importance of web site design, functionality and usability as well as search engine compatibility.